For businesses looking to reach new customers and clients, one of the most logical steps is an accessible and interactive website. When looking at ways to develop your website or expanding your existing site you’re likely to quickly come across the name WordPress. It is not surprising that WordPress is a common name in website building as it holds the market share of websites – with reports of 41-61% of websites using WordPress.
“But Alex!” I hear you ask “just because everyone is using it, is it actually any good?”
My simple answer is yes. My slightly more complicated answer is – as a freelance WordPress developer, I work with various customer needs and requirements. All of my website development work has given me insight into the wonders of WordPress. If you are thinking about developing or expanding your web presence here are my five top reasons to work with WordPress.
The first reason is that WordPress is incredibly SEO friendly. SEO (or Search Engine Optimisation if you want to be formal about it) is the way in which websites are tailored to improve the rating assigned to them by Search Engines (such as Google). Ensuring your website works with SEO rather than against it supports your website to rank higher on search engine results page. The advantage of having good SEO for a business is that you have better visibility – people can find you quicker and easier – and increased organic traffic to your website – which means you don’t need to pay for additional advertising.
Next reason to use WordPress for your business’ needs is how quickly and easily it integrates with Google Analytics. The next obvious question is what is Google Analytics and why do I need WordPress to work with it? Simply put Google Analytics gives you information and data on who is accessing your website and how, giving you statistical and demographic data. When future planning and working out new target audiences for your business, Google Analytics is invaluable. Google Analytic plugins for WordPress take all the stress out of exploring who is using your website and what they are using it for. Developing your business strategy with Google Analytics and SEO in conjunction with each other helps to bring new clients and support repeat business.
If you have read last month’s blog you will already know how important web security is for businesses. My WordPress builds are created with the security of your company and data in mind. Data management is a legal requirement and WordPress ensures information passing through your website is encrypted by default. WordPress is also constantly working to keep your website secure from bad actors including firewalls and monitoring suspicious activity – keeping you safe from hackers. Lastly WordPress regularly backs up your website ensuring that if there is a power outage or natural disaster your data is secure and retrievable.
As businesses grow traffic to websites and data handled by the website increases. It is crucial that businesses plan for the future and website scalability is key. With plugins and adaptability WordPress is excellent for businesses looking to grow and scale their online presence. When looking at scalability with WordPress there are multiple options and a quick Google can leave you more confused than you were before; this is where I come in. When working with you to build your website or develop existing sites I make sure we discuss scalability to future proof your website and web presence. I can work with you to ensure that the foundations are in place to grow your business in the months and years to come.
The final reason to use WordPress for your business is WordPress has endless design possibilities. WordPress plugins and WordPress themes mean that your website can be tailored to make your vision come to life. When I build your website, I ensure that you and your business have the website you need to grow from strength to strength.
WordPress is an excellent way to give you the peace of mind of a secure, easy to use, scalable website. If this list has made you want a WordPress website built from scratch or you’d like to scale your existing website, check out my bespoke WordPress Development. No matter how big or small your project, I am here to help you and your business grow and thrive through your online presence.