Plugin Power: Tailoring WordPress Websites to Your Business

Wordpress Development 28th July 2025

As a freelance web developer I know that each of my clients are unique. Each business has its own challenges and strengths. So when I work on building a website for a business I work with my client’s vision and business needs. When creating SEO friendly, high quality and cost effective websites WordPress is my go to as a freelance developer. There are far too many reasons to use WordPress to talk through in one blog (a series on custom WordPress web development might need to happen!), but one of the reasons I use WordPress for my custom website builds is the versatility of the Plugins.

Allowing websites to be tailored to individual businesses’ needs and creative vision, Plugins are packages of code that allow new features and functionality to your website. For example when I work with small and medium enterprises that require an online store, WordPress Plugins are ideal. WordPress offers a wide range of free and paid Plugins supporting guarantees and returns, invoicing and packaging, wishlists and checkout functions. This means that when I build your business’ website you can be sure of a WordPress build that meets your business’ needs and requirements.

Another advantage of WordPress Plugins is their ease of use. As a freelance WordPress developer I know first hand the work and time that goes into running an independent business looking to scale and expand. No one has time to wait for long updates or complicated systems, the wide range of WordPress Plugins allows you to create a website that works for you not against you. My WordPress builds allow quick and easy changes to match your business’ long term plans and development. Each build is developed with regular updates and GDPR compliant security as standard.

The final reason for WordPress Plugins is the number of features and functionality they support. If you are looking to reach new customers or ensure existing customers become repeat customers, it’s important to have good communication. From contact forms to cross social media platform posting WordPress Plugins are a great way to keep in touch with your core target audience and wider potential market.

The final reason for WordPress Plugins is the number of features and functionality they support. If you are looking to reach new customers or ensure existing customers become repeat customers, it’s important to have good communication. From contact forms to cross social media platform posting WordPress Plugins are a great way to keep in touch with your core target audience and wider potential market.

WordPress is an excellent way to give you the peace of mind of a secure, easy to use, scalable website. If this list has made you want a WordPress website built from scratch or you’d like to scale your existing website, check out my bespoke WordPress Development. No matter how big or small your project, I am here to help you and your business grow and thrive through your online presence.