Today is the first sunny day we have had in Kent for a very long time. The signs of Spring are slowly appearing as the daffodils are beginning to appear. With the change of seasons arriving, it got me thinking about Spring Cleaning and setting up for the coming Summer. This then got me thinking about Spring Cleaning in my work and how Spring is the perfect time to update Websites and build a website that works for future growth. So, as we enjoy this rare moment of sunshine here are my top 5 reasons to update your web presence this season.
It seems fitting as the new plant shoots are coming through that the first reason for reviewing your web presence is growth. For many of my clients their web presence is a crucial part of their business planning for the coming financial quarter. By reviewing and updating your web presence, you can ensure your website is fit for purpose.
Outdated websites are security risks (we’ll get into that) and risk losing trust with customers and clients. Making sure your website is SEO friendly and visually appealing is the first step in bringing in new customers and boosting the potential for repeat clients. Once potential customers have found your website the next step is to ensure the user experience is easy and professional, this is where my skills as a freelance website developer comes in. I will work with you and your business’ needs to create a user interface that is clean and modern. Ensuring your website is accessible and easy to navigate, supporting your clients and customers to access your services and products is a core reason to Spring Clean your online presence.
When you review your online presence this Spring, it gives us a chance to work together to bring your vision to life. Whether you want to start from scratch or revamp an existing website I will work with you to custom design a website that is developed for you. From developing online stores from scratch to updating and future proofing contact forms I am highly skilled at creating a web presence to work for your Small and Medium Enterprise. Through building high quality custom builds, you can relax and enjoy the first sunny days without worrying about your online presence.
Another reason for reviewing your online presence is security. I have written about security in other blogs so do check those out. Ensuring that your databases are GDPR compliant and that your website has regular updates is vital for staying on the right side of legislation. Data breaches are a serious risk for businesses, making sure that your data management system and data security is up-to-date and GDPR compliant is a necessary part of Spring Cleaning your web presence. I work with my clients to ensure their websites are secure, up-to-date and GDPR compliant. Using my expert knowledge of WordPress and Database Management Systems, my freelance work puts security in the heart of everything I do.
A website is for life not just for a season and Summer will be here before we know it. This is where future proofing your website comes in. If you know you are going to be scaling your business in the coming months, I will work with you to design and develop an online presence that is created with scalability as a core focus. Developing a website with business requirements in mind means ensuring backup and recovery is quick and easy. By updating your web presence, you can review your scalability and really focus on how you use your online presence to expand and grow your business.
So, there you have it: 5 reasons to Spring Clean your online presence this season. I am now going to go and enjoy the sunshine. If this blog has inspired you to Spring Clean your web presence and you’d like support to do it contact me here.